Get Thanked for a Living

Dublin Bus needed to hire 450 new drivers. With the Luas (a direct competitor) hiring drivers at the same time with a more competitive salary, we had to find the unique benefit to being a Dublin Bus driver – getting thanked, of course.

Leaning into this very Irish insight, we created an integrated campaign that highlighted what a rewarding job it is.

Agency – Droga5 Dublin

Creative Directors– Alex Ingarfield/ Edel Quinn