A Little Help is…

British multinational grocery retailer Tesco, fundraises millions for Children’s Health Foundation Temple Street. So rather than focusing on statistics, we wanted to communicate this in a human way.

We decided to tell Abbie & Rio’s story: A touching documentary TVC that aired during the prime Late Late Toy Show slot 2021 to an audience of 1.8 Million.

Writer/ Director – Annika Cassidy

Cinematographer – Richard Kendrick

Agency – Droga5 Dublin