Tesco - All Out for Summer

After Covid , Tesco wanted to celebrate Irish people’s new found freedom from lockdown. We wrapped our playful attitude in a safety message, by using the ‘all out’ language to reflect the fact that,
by and large, all of our fun was going to take place outside. Plus it has a subtle consumption message.

Writer – Annika Cassidy

Art - Edel Quinn

Agency – Droga5 Dublin