Friends of the Earth

Climate change affects every one of us, but sometimes it is hard to see the immediate effects of it, or to know what actions we can take to minimise it.  

Solution: A direct mail campaign using thermo-sensitive ink to recreate ‘global warming’, showing the public, before their eyes, that excessive energy consumption can lead to rising sea levels. A simple and easy call to action to inspire immediate change.

Agency – Havas Dublin