Free Me Now
Over Christmas week in 2019 we decided to give the public a chance to escape the cabin fever stuck at home with their families. All they had to do was use the hashtag #FreeMENow and tell us why they needed to escape – and they would receive a discounted taxi journey from Ireland’s No.1 taxi app.
The result was a very successful social campaign that saw huge uptake and some hilarious stories building brand love for Free Now.
Agency – Droga5 Dublin
With the success of our Christmas campaign, Free Now decided to run it again in 2020… this time to escape bad dates over Valentine’s Day.
There was a huge amount of user generated content that got the hashtag trending.